William Hill’s post tend to get a few hundred ‘likes’ and comments, which probably reflects the fact that in general people tend to be quite partisan about sports so are willing to shout about their opinions. This is a straightforward way of encouraging people to engage with your posts which in turn shares them among their own social circles, and to be fair it seems to work. The social team aren’t shy about asking for ‘likes’ and shares, with posts frequently asking people to “like if you agree or tell us why you don’t,” or simply stating “SHARE.” Nearly all of the updates feature a photo or video and a comment about an upcoming sporting event such as the latest odds or a promotion for a fan competition. William Hill has 461,000 Facebook fans and posts several updates per day, all of which are sports-related. This follows on from similar posts looking at how major brands use social, including Microsoft, Coca-Cola, H&M, Cadbury and Nike… Facebook
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